Eleanor Marsh
Case study
The brief
Eleanor writes historical mysteries set in [era and place]. Her old site was hard to update and buried her books under years of blog posts. With book three on the way, she needed a home for the whole series, a clear way to buy each title, and a reason for readers to join her newsletter.
Design approach
Type that echoes the era
Headings borrow from [era] print to match the books’ setting, while the layout stays clean so readers reach the buy buttons fast.
Series order, front and center
Mystery readers like to start at book one, so every book page shows where it sits in the series and links back to the first title.
A signup worth joining
Instead of a generic form, readers get a free short story set in the series — a reason to subscribe that suits the genre.
Outcome
Live before launch day
The site went live [X weeks] before release, with pre-order links for every retailer.
Newsletter connected
Signups go straight into her email tool, and the free story is delivered automatically.
Updated by Eleanor herself
She’s added events and a new cover since launch without needing me.
A note from Eleanor Marsh
“Readers tell me the site feels like opening one of my books — and I can finally update it myself.”
